Our Story

History

Nurulz Artisan Scoop was founded by husband and wife, Rosdiadi Ramli and Nurul Hidayah Arshad in December of 2010 in Bukit Katil, Melaka.

How it started?

Rosdiadi was an engineer in a multinational company. After a couple of years, he had enough and didn't feel like doing it anymore and decided to go into business full time. Having 120% support from Nurul made him even more motivated. After a lot of research, readings and trial & error, he found that there is lack of muslim made product in everyday food production determined him to join in the food and beverage (F&B) sectors.

Why ICE CREAM?

The idea to start an ice cream business was when it was hard to find finest locally made ice cream that matches up to the super-premium standard and after they experienced doubt when eating other international brand ice cream (flavours that includes liquer and gelatin made using the same machine as other flavours), they decided to make their own ice cream. After a lot of trial and error and later on, the ice cream was accepted by their family, friend and public through pasar malam, they decided to go BIG and opened up a scoop shop. Besides, Nurul has always dream of opening a homemade ice cream and candy shop since her childhood. It was the opportunity to make it REAL!!!

WHAT DO WE OFFER???


At the moment, Nurul's Homemade Ice Cream offers you and your loved ones a SUPER-PREMIUM , SUPER-CREAMY AND FINEST FRESHLY MADE ICE CREAM.

Whether you're treating yourself, or someone you love, Nurul's has more than 100 recipes and flavours to indulgence, with impossibly smooth ice cream made from real ingredients and loaded with cookies, candies and other sweet goodies.


***FREE TASTING*** for everyone.....

Friday, September 16, 2011

Upgraded Our Ice Cream---to SUPER PREMIUM ice cream




To all our dear fans and readers..


We would like to annouce that we have upgraded our ice cream to SUPER PREMIUM Ice Cream. I'm sure you are wondering what is the difference, right?


Ice cream have many different grades starting from seper-premium to low fat ice cream. Sources from The US Department of Agriculture Commercial Item Description A-A-20342 for Ice Cream, Sherbet, Fruit and Juice Bars, Ices and Novelties mentioned that:


  • Super Premium ice cream- Tends to have very low overrun and high fat content, and the manufacturer uses the best quality ingredients. (eg: BEN & jERRY'S, HAAGEN DAZ etc.)

  • Premium ice cream- Tends to have low overrun and higher fat content than standard ice cream and the manufacturer uses higher quality ingredients. (eg: Blue Bunny Premium Ice Cream)

  • Standard Ice Cream- Meets the minimum requirements of the ice cream standard of identity in 21 CFR 135.110.

  • Economy ice cream- Meets the minimum requirements of the ice cream standard of identity in 21 CFR 135.110 and generally sells for a lower price than standard ice cream.

  • Fat Free- Food contains less than 0.5 g fat per reference amount customarily consumed specified in CFR 101.12

  • No sugar added- No sugar or sugar containing ingredient is added during processing or packaging.

  • Lite- If 50% or more of the calories are from fat , fat must be reduced by at least 50% per reference amount customarily consumed compared to an appropriate reference food.

  • Reduced fat - Foodcontains at least 25% less fat per reference amount customarily consumed than an appropriate reference food.

  • Low Fat- Food contains 3g or less of fat per reference amount customarily consumed.

* Overrun- The increase in product volume created when given volume of ice cream mix is aerated during processing.


Our ice cream now fall into the superpremium category. The texture is more dense and creamier as well as silky smooth. it is also known as REAL ice cream.




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